Epochal changes are underway in the current car sector . Transitions that we are partially seeing but that in the coming months will become even more evident. Electrification, digitalization and semi-autonomous guidance are the carriers that are dragging this transformation that will lead manufacturers to become increasingly “service sellers”. The car, in fact, is no longer conceived as a mere object to possess and perhaps to show as a status symbol to move from A to B, but as a technological hub , where to work and connect. In this vision, which belongs mainly to millennials, technology represents the real added value.
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This transformation of the automotive sector requires huge amounts of capital from the builders. Capitals that are certainly not easy to find, given that car manufacturers are investing a lot to make engines clean, and therefore comply with the increasingly stringent European regulations on emissions. The only solution to survive in this new war is therefore that of an alliance between the various automotive companies to come together and share the investments.
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The alliances represent the present and the future of the automotive sector. Furthermore, partnerships are essential to counteract the giants of technology such as Apple and Google’s Waymo, which have enormous liquidity and have been investing in the field of autonomous driving and digitization for some years. For a few months now, Waymo itself has been offering its driverless specialization to car manufacturers; the Google subsidiary has in fact signed an agreement with both the FCA and Jaguar & Land Rover for the supply respectively of Chrysler Pacifica and Jaguar I-Pace, and with Groupe Renault and Nissan for the development of self-driving cars used both to the transport of people and goods.
The car market and the automotive sector in general are at the center of our lives, all over the world. The way of using the means of transport changes, the role and the value we assign them change, but they always play a central role in our work, in family relationships, in our projects for the future. And in the automotive sector today there is the convergence of everything important that is happening in the technological field.
The technological centrality of the automotive sector is demonstrated by phenomena such as the direct commitment of IT companies such as Google in the car industry , the use of electronic components by automotive manufacturers that is unparalleled in any other product, with ever closer integration between personal technological devices and the automobile. Any of the hottest keywords of the moment sees the automotive sector as the protagonist. If we talk about Big Data, it is impossible not to mention an application such as Google Traffic, based on the detection of the density of Android smartphones on the roads, nor to omit the monitoring carried out by smart cameras or “black boxes” installed in cars by insurance companies. If we talk about IoT (Internet of Things) , the commitment of producers globally is really hectic; already today the dialogue between smartphone and car is very sophisticated, but the vehicle is also able to receive real-time traffic alerts, to pay access tolls and parking spaces on its own, to transmit their favorite Spotify playlists.
interconnected carThe application to the automotive sector of IoT technologies is very significant, because in fact it is the only area where for the moment the Internet of Things is really implementing its promises in a sensible way. It is precisely here that all the major technological innovations, particularly affecting the electronics industry, are converging.
Technological innovations are also important at a social level , since the introduction of practices such as car sharing has proved to be very fertile and could lead to significant decreases in the number of cars in the cities, of time spent within them in the future and spending to manage them, as the Economist has also suggested . The new mobilityit must also be put in relation to important phenomena at a global level, such as the trend that sees almost 60 percent of the world population now live in the megalopolis. The same driverless cars can be seen as the trigger for important new changes: the carriage has already done without the horse and this has involved a revolution; what will happen when the driver does without ?
The 3 factors that make the automotive sector the most innovative
According to Andrew Macleod , of Mentor Graphics, universal convergence towards the automotive sector is guided by three key factors : consumer demand; driverless vehicles and electric vehicles.
The consumers want more and more to buy mobility, rather than cars, and are increasingly interested in the services that are around the car, to the entertainment, but also to factors such as security. We consumers will decide the true lines of market development. Meanwhile, the spread of electronics has brought up to 150 microprocessors in a single high-end vehicle and up to 100 thousand lines of software code.
The driverless car is the second key factor. Here technology is evolving faster than consumer expectations. The current challenge is how to keep the human driver busy so that he can intervene if necessary. Since it is estimated that 90 percent of accidents are caused by the human factor, in theory the driverless car should be decisive, but experience has so far shown a certain margin of error, which will require more help on the part. of artificial intelligence ( AI ).
The electric car promises clean energy, zero emissions, sustainable mobility and the opening of a new frontier for vehicle design. We will see new ways of moving within the historic centers and perhaps also a virtuous interaction between the widespread production of electricity and the management of the family vehicle fleet.
The cars of the future will be part of an ecosystem capable of giving value to the customer through mobility, communication and information. Today, this environment sees the entry of ever new partners, with processes, product life cycles and interaction channels with completely different customers.
To be able to become part of this ecosystem of the future, car manufacturing companies must revolutionize the landscape of their systems and business processes, so that they are efficient, profitable and more able to respond to market changes. Changes that will be introduced by customers and their new “life partners” in the automotive sector: digital devices. The key factor will no longer be technology but customer satisfaction.
Today, mobile devices can put drivers in direct contact with their vehicles, which are in turn connected with the manufacturers and dealers. This network of connections generates incredible opportunities for an even more personalized driving / ownership experience, as well as a complex system of relationships between technologies. Furthermore, it will soon bring a completely new approach to mobility and car ownership.
The regulatory bodies and the ecological limitations, then, put further pressure on the manufacturing companies, which must exploit the most advanced technologies to keep themselves in compliance with the new requirements.
Mobility brings us closer to intelligent and connected cars, designed and produced respecting the environment, and a production process increasingly dependent on technology: the need to find the most suitable partner to meet these needs has led some of the brands of the most important automotive sector in the world to choose Techedge.
Automotive industry ideas and trends
The Automotive sector is influenced by trends and changes that are reshaping some of the key aspects of traditional, primary and secondary activities. Among the aspects that can have a strong impact on the automotive sector, it is worth mentioning:
The ever-increasing power of emerging economies, which can significantly influence not only the markets, but the entire production chain.
The introduction and acceptance of the sharing economy, which is changing consumer behavior in terms of lifestyle, travel and work with ever greater implications for current business models.
An immediate implication of the above is that growth potential and investments are changing geographical origin. Some companies are more prepared than others to adapt to change.
In particular, technological innovations are affecting the sector. Increasingly powerful and potential-rich technologies in the value chain expand the customer experience, with features that until a few years ago were unthinkable and today are actually present on the market.
The right experience, the right approach and a bit of ingenuity allow you to get a broader perspective, the necessary in-depth analysis and quality solutions to give even more power to your company and enable new business. Contact us to find out how we can help you.
CUSTOMER ADVISOR – € 1,300 – € 1,700 / MONTH
WHO IS AND WHAT IT DOES – If it is true that the importance of buying a car is second only to that of the house due to the load of emotional stress that it brings with it, a trend that is taking hold is to turn to a super partes consultant , able to support the selection process in a neutral but not less competent way. In Italy the DriveK portal has created the figure of the Advisor, which has the role of supporting the user during all the steps to be taken to buy the new machine, starting from the choice of the model, up to the financial aspects of the contract and then to the after-sales assistance. The Customer Advisor helps the user, by phone, email and chat, to find the perfect car that combines practical needs with aesthetic taste and, not least, with the wallet.
TRAINING – The customer advisor is professions with a strong digital connotation, but whose training is eclectic and different depending on the case: basic there is an in-depth knowledge of digital dynamics and above all those of the automotive sector. A person with only digital skills is not suited to a sector such as the automotive sector, which has very peculiar market dynamics and that differ greatly from other traditional retail sectors.
AUTOMOTIVE DIGITAL MANAGER – € 2,500 – € 3,500 / MONTH
WHO IS AND WHAT IT DOES – ADM is a new professional figure that coordinates all the digital processes and the figures that deal with it: from the social media manager to the CRM manager, up to the campaign manager. He is a digital expert, obviously, but he knows the specificities of the automotive sector well: he knows that today having a website is not enough to intercept new customers and has certified skills to perform managerial functions related to the development of web and digital projects in the sector.
TRAINING – The Automotive Digital Manager is a professional figure that has a very wide range of skills and experiences: from digital marketing to social media management, from sales techniques to SEO and SEM, from the operation of a BDC to the management of a CRM. The Automotive Digital Manager can come from a marketing function or it can be born as a sale. In a small dealership, the Automotive Digital Manager also deals with operational issues and can replace the figure of the marketing manager, while in medium-large companies his duties become increasingly strategic, considering that there are vertical teams dedicated to the individual operational functions. For professions such as the Automotive Digital Manager and the BDC Manager there are ad hoc courses, which are intended to create professionals who have certified skills to perform managerial functions related to the development of web and digital projects in the automotive distribution sector, to meet current market demands. To understand how strategic the figure of the Automotive Digital Manager is, just think that Renault has an internal training and certification process so that each official dealer has at least one Automotive Digital Manager in it.
What are the most famous magazines in Italy in the Automotive sector ? The enthusiasts can choose between different options, all of a good standard, able to update readers on everything related to the automotive world. Most of these titles are available not only with the expensive old paper format, but also in a digital version that is increasingly appreciated not only by young people. So let’s take a look at the magazines that are able to capture more customers.
Among the many automotive magazines, Quattroruote is undoubtedly the most famous of all. It is a newspaper reserved not only for those who have a strong passion for these motor vehicles, but also for those who are simply curious and want to learn more. There is no lack of interesting lists reserved for new and used cars. However, one of the most read sections concerns the so-called road test, in which a group of experts test a specific car and report its characteristics and performance. Its output is on a monthly basis both in paper format and on the Web.
At the steering wheel
Al Volante is one of the relatively young magazines in the sector, but within a period of not very high time it has managed to become unmissable for many fans. One of its strengths is a smaller piece than most of the competition. In a small newspaper like this you can find many useful information, with reviews edited in detail and sections dedicated to the new and used. It comes out once a month and is available both on paper and on the Internet.
This is the automotive magazine published by Aci-Mondadori , which is offered for sale once a week. The newspaper explains what you need to do to buy a car and then keep it at its best, with a series of important measures for safe and informed driving. There are data sheets on cars tested in first person by editors and advances on models that are about to enter the market. In about seventy pages, you can have at hand a small guide of absolute importance for those who love cars.
In this case, we are talking about the journal alongside the periodical Gente that deals specifically with the automotive world. A careful eye is also addressed to travel, with numerous market analyzes carried out by experts in the sector. The magazine is published once a month and can be easily consulted even in the modern digital format. Many consider this newspaper as the most accurate and reliable ever.
They are also our made in Italy, the top managers of what the American national economist Peter Drucker once called “the industrial industry” once and for all . Because the car, despite an advanced de-industrialization , remains a driving force for the economy in many countries. And from Italy, no longer central to the Fiat of Sergio Marchionne , continue to start managers who make a fortune abroad. Few at the highest levels for a sector so rich in opportunities, but still another face of the too waving flag of Made in Italy.
Times have changed greatly since the mid-80s when Fiat was about to merge its car business with Ford of Europe . So, they told us once, there were many in Turin who started studying English in anticipation of the entrance of the important American partner. The deal jumped at the last moment , but mastering the language of Skakespeare did well anyway. The change of gear was with the arrival in 2004 of Marchionne, raised in Canada and practically bilingual: when he hires a new manager for his Fiat Chrysler Automobiles , he held the interview in English.
Meeting these and other top managers in international car shows is not always like Forbes tells with some irony , but it is true that they are all part of a real community. Today, at the top of our foreign legion are two: one is Luca de Meo , a career in the Volkswagen group , the other is Daniel Schillaci just hired by Nissan (and snatched from Toyota Europe) to direct sales and marketing worldwide with workplace in Yokohama. If with de Meo in Audi a small Italian community lives together with two designers and a manager – Alessandro Dambrosio at the top of Konzept Design in Monaco,Simona Falcinelli to oversee the “Color and Trim” section of Audi and Giovanni Perosino to the global advertising of the German brand – on top of the Volkswagen group’s design for years (but close to retirement) Walter de Silva, while between London and Cologne Gaetano Thorel is marketing director of Ford Europe. A list that does not end here.
“It seems trivial, but we have to adapt: the first thing is really to learn the language”, says Luca de Meo, 48, Bocconi graduate, spinning top between Belgium, France, Italy, Germany working for Renault, Toyota, the Fiat, the Volkswagen. Still for a few days on the Audi board with responsibility for sales and marketing, de Meo will be head of the Seat brand with work in Barcelona from 1 November. One of the many effects of the Volkswagen scandal for the tampering of emissions tests on some diesel engines, which has turned the top of the German group upside down.
“The most important thing is to understand in depth the country where we are going to work – de Meo tells us again – and to do this we need to know the language well. It is the first rule for those coming from countries that do not dominate the international political scene, which do not have large corporations with their managerial models. The Americans and the British obviously do not have this problem, as the Germans do not have that belong to a country system that still leads them to make a career. In fact they all speak English, but after two minutes they go to their language. And it happens even partially to the French, not always obliged to get back into the game, while we Italians always have to make a leap. But I can say that this desire to enter the new family is much appreciated and makes you different “.
Taste and creativity are the qualities that are often attributed by foreigners to Italian entrepreneurs and managers. Do you agree? “To put it in Latin, our genius loci is to find a simple solution to complex problems . The Germans, for example, love complex solutions for complex problems “. Advice for those who want to go abroad to do business or make a career? “To enter into the cultural economic fabric of the host country. Of course, there is a meta operating system of how business is done in the world, but it is not enough “.
If de Meo promises to study seriously for the next six months the Spaniard, Andrea Formica, 54, international consultant after being among the other number three of Toyota Europe, marketing director of Ford UK, president of Ford Italy and managing director of Fiat sees it differently. “Today should not be like this anymore, but Italian managers have often been recognized as talented, not as reliable”. The perception of the Italian linked to the umbilical cord of his country and his family has also come from the “handicap of not having fully global Italian companies in the car, paying for the fact that the dominant groups are others “. If the American managers know how to be “terribly racist” considering only the English as they are, the French hold to rule in the world with their own men. Advice to those who want to jump? “To make first of all personal choices that are not an obstacle to a career, to create a truly international approach . We must immediately demonstrate value and quality and live this choice as an opportunity, not as a sacrifice “.
The luxury car rental market is a niche sector that unfortunately does not present specific data, even if evaluating the data of the short-term car rental market and those coming from the luxury tourism market in Europe, a growing sector comes out
LUXURY RENTAL CARS, A GROWING TREND: THE IDEA OF A STARTUP
World Travel Monitor of Ipk International has shown, about the analysis on luxury tourism that, precisely,
Over the last 5 years, the luxury travel sector has experienced an increase of 48% worldwide, compared to + 24% of other international travels.
The data of ANIASA (National Association of the Automobile Rental Industry and Automotive Services) on short-term rental declare a sector that grows by about 4 percentage points from year to year.
People who choose to do on-the-road holidays increase by choosing to drive a luxury car.
In fact, in the last two years, luxury car rentals have increased by 18% . It is no coincidence that the research of Italian users on the net about the keyword “luxury car rental” has increased and the increase is easily visible with simple tools, such as Google Trends , with which we can analyze the trend in net increase right between the end of 2016 and the beginning of 2017.
The search for simplicity and immediacy is the goal of Vroomerz that includes providers from all over the world to offer its customers the most remarkable luxury cars of every category (Sport, Berline, Suv and Cabrio) of the most prestigious brands: Ferrari, Maserati , Lamborghini, Mercedes, BMW and Audi.
The portal of luxury car rentals is innovative startup that has structured an online portal to organize information directly from the user’s management and to offer the customer real availability. The user who wants to rent the car must select the collection and delivery city, the collection and delivery date, the desired car category and the platform that will select the range available in real time for the rental.
The Double Chevron House unveiled the exclusive limited edition Citroen DS3 World Paris to celebrate the opening of the new DS Store inaugurated in the French capital.
To create the World Paris, designers from beyond the Alps deliberately took inspiration from the artistic movement of Art Deco , which best represents the French talent in craftsmanship.
This special edition is recognized at first glance by the color of the opaque ash gray body, in contrast with the Trinitarian brown finish covering the roof and the rearview mirror covers.
17-inch alloy wheels are shown on the sides , painted with a color that reproduces the color of the roof and the mirrors.
Get on board you can breathe a sophisticated environment, where exclusive materials and colors are combined to make this special edition unique. The upholstery, as well as the gear lever, the center armrest and the dashboard inserts, are upholstered in Trinitario brown Nappa leather with beige contrast stitching.
The French manufacturer has announced that the DS3 World Paris will be made in only 15 copies , each of which will be distinguished by the special plate that shows the number of the specimen belonging to this limited edition.
Prices and time to market have not been unveiled at the moment by the Casa d’Oltralpe.
The Japanese company celebrates the beginning of the commercialization of the new Nissan Qashqai with the Premier Limited Edition , an exclusive limited edition version featuring an outfit full of special features.
Enough of the top-of-the-range Tekna equipment, the Qashqai Premier Limited Edition stands out above all for the front lights with bi-LED technology and for additional chrome finishes, as well as for the exclusive 19-inch alloy wheels .
Offered exclusively in the colors Pearl White, Night Shade, Metallic Black and Metallic Red, the Premier Limited Edition sports interior upholstered in leather and Alcantara but above all the inevitable plate where the number of the specimen belonging to the limited series stands out.
The cockpit also offers a panoramic glass roof and the NissanConnect infotainment system .
Under the bonnet pulsates the 1.6 130 hp dCi diesel engine , which can be combined with the classic manual or the automatic, while the All-mode all-wheel drive is offered as standard.
The Premier Limited Edition will be realized only in 2007 units and offered only to those who are already a Nissan customer no later than December 31, 2013 at a price of 33,620 euros .
The auto and motorcycle market is experiencing a profound change due to the crisis. Therefore, adapting the store strategy and organization becomes fundamental. Yeah, but how to do it?
Vito Caramia , an expert mobility business manager who for several years (initially for BMW Italy, currently for Yamaha Motor Italia), is responsible for the sustainability of the sales networks of the car and motorcycle sector and in 2011 wrote the interesting volume ” Il automotive business “( Hoepli Editore , official Facebook page ).
His is the first Dealer Management manual expressly dedicated to cars and motorcycles . Written from the point of view of the visa from inside, and not only from the outside, through concrete examples it offers solutions to many of the problems that have emerged in recent years and the moves to anticipate the recovery.
Since we can define the book as the dealer’s first economy manual, can you get a picture of the average Italian dealer?
«It’s bad to say – Caramia’s words -, but we must recognize the great merit of having given us the opportunity to judge the entrepreneurial level of Italian dealers. Unfortunately, the vote rarely exceeds sufficiency. The reason is soon explained: in the decades of growing “friend” market, characterized by a strong spontaneous demand, the only qualities required of the average dealer entrepreneur were a modest initiative and be in the right place at the right time. Former mechanics, dealers or children of rich and noble families with the passion of cars rented or bought a building, put out a sign, exposed their cars and voila, the game was done.
The wide profit margins, compared to very low management costs, guaranteed returns on adequate investments giving the business the appearance of economic sustainability. Little more than a franchise in short. Today everything has changed. The average concessionaire has two choices: hoping that the descendants have developed a greater entrepreneurial capacity thanks to the expensive schools they have attended (and here the traumatic issue of generational change opens up) or rely on the advice of their accountant, a manager or even worse than his best seller, who will stop playing a role that brought great benefit to the company to go and cover another where everything will be, except that added value. Attention to financial burdens, virtuous management of used goods, the web and social marketing, staff training,
CRM and so on are just some of the aspects that are still hidden by a smoky curtain that the entrepreneur seems unable to unravel. The historical period we are experiencing must represent the best moment to question and review in depth the precarious certainties on which the company management of numerous dealers has been based to date. It is no longer the time of regrets but the time of ideas: to give rise to a new vision of business from the crisis is the main objective that I set myself with the book “.
The historical period we are experiencing must represent the best moment to question and review in depth the precarious certainties on which the company management of numerous dealers has been based to date. It is no longer the time of regrets but the time of ideas: to give rise to a new vision of business from the crisis is the main objective that I set myself with the book “. The historical period we are experiencing must represent the best moment to question and review in depth the precarious certainties on which the company management of numerous dealers has been based to date. It is no longer the time of regrets but the time of ideas: to give rise to a new vision of business from the crisis is the main objective that I set myself with the book “.